About hwarang'

Long time ago, there existed royal knights called Hwarang in the ancient Kingdom of Silla. Hwarangs were known to be brave and beautiful. In fact, Hwarang literally means flowering knight in Korean. The name refers especially to their beauty and devotion to taking care of their body.

Our brand name in Korean, 화랑품 [hwarangpoom], is a combination of two words: Hwarang and Poom. Poom (品) means "a thing" or "goods" in Korean. Altogether, the brand name means "Hwarang’s goods." Whoever owns and uses our products can feel that they become one of the strong and brave Hwarangs.

Philosophy

Within a beautiful body, rests a beautiful soul. 

(영육일치, young-yook-il-chi)

Hwarangs enjoyed frequent bathing ceremonies during which they pampered themselves with Korean traditional hanbang extracts and oils to make their skin radiant and healthy in order to reflect that inner strength. 

We embrace the philosophy of Hwarangs. This unique beauty philosophy transcends different eras and regions, enduring throughout time. By upholding this philosophy, we assist our customers in nurturing both the beauty and strength of their bodies to harbor their beautiful souls.

We are hwarang'

Beautiful

Our brand turns skincare into a relaxing and enjoyable time, not just a routine. We believe this special moment deserves to feel beautiful with our eye-pleasing products.

Strong

Through the latest innovations in Korean skincare, our products are developed to protect your skin barrier and make your skin healthy in order to reflect your inner strength.

Confident

We would like to make all of us feel just as self-confident as hwarangs. Our products area daily reminder to us of how strong and powerful we really are.

We combine the best hanbang secrets that were told by our ancestors with the newest Korean innovations to create products that will help your skin be stronger.

All products are cruelty free and vegan friendly.

All products are CPNP registered and tested for safety in EU.